Fresh Scent Laundry Detergent 4L

Excelsior Pür Fresh Scent Laundry Detergent

Tiny dose. Towering laundry results. Excelsior Pür Fresh Scent Laundry Detergent is now 7.5x concentrated, bringing powerful all-in-one cleaning to every load without the giant bottle, heavy pours, or detergent-drip mess.

This luxury-level formula tackles everyday stains, helps knock out stubborn odors, brightens whites, keeps colors looking lively, softens fabrics, and reduces static—all with a small, precision-measured dose. It is the smart way to make laundry feel less like a chore and more like a fresh start.

More Clean Per Drop

Big loads, muddy clothes, cooking-scented towels, workout gear, pet blankets, and everyday life all have one thing in common: they need detergent that shows up ready to work.

Excelsior Pür is made for both high-efficiency and traditional washers, and it works in every water temperature. Add the right amount, press start, and let the concentrated formula handle the rest.

The result? Clothes that look cleaner, feel softer, and come out ready for whatever the day has planned.

Why You’ll Love It

• Ultra-concentrated 7.5x formula delivers more cleaning power in every small dose

• Provides up to 333 loads from one 4-liter package

• All-in-one formula helps replace separate detergent, softener, brightener, whitener, and static-control products

• Targets everyday stains and lingering odors

• Helps whites look brighter and colors stay more vibrant

• Leaves fabrics feeling softer and reduces static cling

• Works in high-efficiency and traditional washing machines

• Effective in cold, warm, and hot water

• Phosphate-free and biodegradable

• Safe for septic and greywater systems

• Designed to be gentle on a wide range of fabric types

• Fresh scent leaves laundry clean and ready to wear

• Approximate product weight: 8.8 pounds

• Includes 4 liters of detergent

Make Laundry Pull Its Weight

Why buy a lineup of laundry products when one concentrated formula can do the heavy lifting? Excelsior Pür helps simplify the shelf, reduce plastic and product waste, and stretch every dollar further—all while giving shirts, sheets, towels, and favorite fabrics the clean they deserve.

Use it for everyday family laundry, bedding refreshes, post-adventure gear, kitchen towels, and the load that has been sitting in the hamper just a little too long.

Popular QuestionHow much Excelsior Pür detergent do I need per load?

Because Excelsior Pür is 7.5x concentrated, only a small amount is needed per wash. Follow the package dosing instructions for load size and soil level to avoid overusing detergent while getting the best cleaning results.

Use less. Wash smarter. Love laundry day a little more.

Excelsior Pür Laundry Detergent - Fresh Scent

Ingredients: Water(7732-18-5), DODECYLBENZENESULFONIC ACID(27176-87-0), Alcohols, C12-16, ethoxylated(68551-12-2), Coconut fatty acid, dimethylaminopropylamine amide, sodium carboxymethylated(70851-07-9), Alcoholethoxysulfate (sodium salt)(68585-34-2), Potassium hydroxide(1310-58-3), Trisodium citrate dihydrate(6132-04-3), Sodium bicarbonate(144-55-8), POTASSIUM COCOATE(61789-30-8), Glycerin(56-81-5), Phenoxyethanol (122-99-6), Ethylhexylglycerin (70445-33-9), Propanediol (504-63-2), Tetrasodium Glutamate Diacetate (51981-21-6), Disodium distyrylbiphenyl disulfonate(27344-41-8), Borax(1303-96-4), Cocamidopropyl dimethylamine(68140-01-2), Terpinyl acetate(80-26-2), Citric acid(77-92-9), LINALOOL(78-70-6), Tricyclodecenyl acetate(5413-60-5), CITRONELLOL(106-22-9), ISOBORNYL ACETATE(125-12-2), D-Limonene(5989-27-5), Geraniol(106-24-1), HEXAHYDROHEXAMETHYL CYCLOPENTABENZOPYRAN(1222-05-5), 4-tert-Butylcyclohexanol(98-52-2), CITRUS AURANTIUM DULCIS OIL(8008-57-9), DIPROPYLENE GLYCOL(110-98-5), CAMPHOR(464-49-3), LAVANDULA HYBRIDA OIL(8022-15-9), 2,6-DIMETHYL-7-OCTEN-2-OL(18479-58-8), Coumarin(91-64-5), Hexyl cinnamal(101-86-0).